Key Differences Between Qualitative And Quantitative Research Graphs and tables of raw data can be constructed with the help quantitative research, making it easier for the researcher to analyse the results. The data collected by the researcher can be divided into categories or put into rank, or it can be measured in terms of units of measurement. The research is also known as empirical research as it can be accurately and precisely measured. It aims at establishing cause and effect relationship between two variables by using mathematical, computational and statistical methods. Quantitative research is a form of research that relies on the methods of natural sciences, which produces numerical data and hard facts. Case study, grounded theory, ethnography, historical and phenomenology are the types of qualitative research. It is a form of research in which the researcher gives more weight to the views of the participants. Qualitative research is used to gain an in-depth understanding of human behaviour, experience, attitudes, intentions, and motivations, on the basis of observation and interpretation, to find out the way people think and feel. Although, it generates ideas or hypothesis for later quantitative research. It is an unstructured, exploratory research method that studies highly complex phenomena that are impossible to elucidate with the quantitative research. Qualitative research is one which provides insights and understanding of the problem setting. Structured techniques such as surveys, questionnaires and observations. Non-structured techniques like In-depth interviews, group discussions etc. To examine cause and effect relationship between variables. To explore and discover ideas used in the ongoing processes. Quantitative research is a research method that is used to generate numerical data and hard facts, by employing statistical, logical and mathematical technique. Qualitative research is a method of inquiry that develops understanding on human and social sciences, to find the way people think and feel. Content: Qualitative Research Vs Quantitative Research There is a never-ending debate on, which research is better than the other, so in this article, we are going to shed light on the difference between qualitative and quantitative research. Unlike, quantitative research in which a sufficient number of representative cases are taken to consideration to recommend a final course of action.
In a qualitative research, there are only a few non-representative cases are used as a sample to develop an initial understanding.
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